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3 Brand Tips Every Artist/Creative Should Know

Welcome to Vint8ge our bi-weekly editorial. This is where we'll highlight thriving artist and their stories, share brand secrets, transformational insights, and business concepts for creatives by creatives.

At Kreative Good we think of branding as the overall presence and aesthetic of your business — from your identity assets like logo design, colour palette, and font selection, to the overall feeling your art, brand and web design gives all those who come into contact with it. The best artist brands are those that showcase their unique style, personality, and approach in a one-of-a-kind way.

So today we want to share with you three quick tips for branding if you are just starting out as an artist or rebranding yourself .

  1. Develop a clear vision for your personal brand: Identify who you are, what you want to be known for, and who you cater to. Some branding experiences aren’t as successful as others, because it can be tough to cut through the noise to discover exactly who you are, what you do, and who you want to serve. Oftentimes, new artist feel inspired by experienced ones — which can cloud their branding experience. Work with a designer who will celebrate and honour your uniqueness — and create a one-of-a-kind brand for you. Simply replicating something another artist/creative is doing will not serve your brand well. Believe and know you can be successful by embracing and celebrating exactly who you are!

Believe and know you can be successful by embracing and celebrating exactly who you are!

2. Invest in yourself! - I’m not talking getting your nails done or getting a hair cut, although those things are often necessary. Investing in yourself in this case has to do with being intentional about cultivating your brand and career. Oftentimes when you're just starting out as an artist, cash can be hard to come by, and when it does finally begin to roll in, it seem as if it vanishes quicker than it came. That's why it's going to require you being disciplined and intentional. Investing in yourself doesn’t always mean you need to spend money. For example, setting aside time to work diligently on perfecting your craft for 30mins each day can be incredibly helpful and yield great results or even reading topics related to your field/industry and your area of expertise will help you to broaden your mindset and train your brain to become solution oriented.

And as it relates to money... It is critical that you take the time to reinvest at least a portion of the funds you've earned from gigs or donations back into your career. Below is a list of helpful ways you can invest both financially and for free into yourself:

  • purchase professional software/books that would help to enhance what you do

  • upgrade your recording gear

  • Take a course (both free and paid ones)

  • attend networking events in your industry- you never know who you might meet!

  • invest in getting brand strategy & design - You can diy this but I recommend getting a designer to help you out here.

  • purchase your domain name

  • Surround yourself with likeminded people/ a mentor

3. Publish content that showcases your style. No better way for your followers to get to know you than to see your work and what you can do. Whether it's a song, a book or a poem publish it. Making sure that your work reaches the right audience and potential buyers is crucial for notoriety. If you don’t make an effort to get your work out there, no one will be able to tell you how much they love and enjoy it.

Moreover, showcasing your style helps you to develop a strong artist portfolio. Your portfolio is what you can use to submit to competitions, post on your website and develop marketing material from. One of the most important elements here is the visual reproduction of your art, as this will be what attracts the viewer and what he or she is most likely to be moved by.

Moreover, showcasing your style helps you to develop a strong artist portfolio...

So what do you think? Did you find this information helpful I would love to hear from you. Are there any other tips you would like to share with a new artist/creative? Share them with us in the comment section below.

- Melisa Richards.

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